Parte domani la nuova campagna di comunicazione firmata IAA Italia e realizzata da ZEROadv.
Cuore della campagna uno spot da 30″ intitolato ‘la nuova comunicazione’.
Provocatoriamente il film divide i professionisti che si occupano di comunicazione pubblicitaria in due gruppi: chi cerca un target da colpire, e chi persone a cui parlare.
La IAA è presente in 70 paesi, con oltre 4000 soci individuali e 57 istituti accreditati.
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