Effesse. Che cosa vuol dire? Perché sta tempestando il web di messaggi virali promettendo grandi cose a partire dal 3 dicembre 2018?
Evidentemente c’è dietro qualcosa di importante, ma nessuno parla.
Embargo sulle news, no comment, niente da dichiarare.
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IL MARKETING VIRALE
Il marketing virale è un tipo di marketing non convenzionale che sfrutta la capacità comunicativa di pochi soggetti interessati per trasmettere un messaggio a un numero elevato di utenti finali. La modalità di diffusione del messaggio segue un profilo tipico che presenta un andamento esponenziale (Wikipedia)
DIGITAL DISRUPTION
Digital disruption is one of the hottest topics in the business community at the moment. From the boardrooms of the world’s largest companies to small co-working hubs filled with small businesses and startups, there’s a growing sense that the internet is changing the world so quickly they must quickly understand how they can take advantage or risk losing their business.
Today no business is unaffected by digital disruption. I recently called a plumber to fix a leaking tap in my kitchen and he told me the biggest challenge he now faced running his company is search-engine optimization. Though his customers may be local, they immediately go online to find a plumber and he has never been trained in how to get his service to appear near the top of search engine results. I only found him because the companies listed before his, which were considerably larger, were unavailable.
Jack Ma, founder of online retailer Alibaba, predicts that a staggering 90% of all business will be online in the next 30 years. That means there are enormous new opportunities emerging, although this digital disruption is creating losers as well as winners. (originally appeared in Trade Forum)
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