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Emoticon? Sappiamo che cosa significano veramente?

11 Gennaio 2018

emoticon e·mò·ti·con/ sostantivo femminile
  1. Espressione simbolica realizzata tramite determinate combinazioni di caratteri (parentesi, due punti, punto e virgola, numeri, ecc.), con la quale un utente esprime il proprio stato d’animo negli sms, nei messaggi di posta elettronica o mentre dialoga in rete con un altro utente.

“Rischio emoticon, la faccina o il cuoricino sbagliato e accade il finimondo” dichiara Salvatore Parlagreco sul simpatico sito siciliainformazioni.com A proposito di un semplice messaggino male interpretato, dichiara “Piuttosto che studiare  Watzlawick  ed il classico sulla comunicazione pubblicato dall’Astrolabio (“Pragmatica della comunicazione umana”) per evitare simili inconvenienti basta ascoltare i suggerimenti dei nipotini, se ne avete. Si tratta di colmare il nostro analfabetismo funzionale, prodotto dalle cineserie, cioè gli emoticon, e le chat”.

Che cosa ne pensano nel resto del mondo? Ecco qui un bell’esempio tratto da un intervento di una nota influencer asiatica,  Vivian Kueh, Marketing Executive (Singapore) at Shangri-La Hotels and Resorts.

First Ever Instagram Emoji Comment Analysis ?????

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If you are active on social media platforms especially Instagram, you may have realized the increasing usage of emojis – not only in post caption but also comments and stories. It’s not difficult to see why emojis are gaining such popularity, they help us express ourselves, our views, our thoughts, and feelings better behind the keyboards.

This is so funny LOL” –> “??????”

You’re so gorgeous” –> “???”

Your photo is horrible” –> “????”

Merry Christmas!” –> “????”

Oh no I’m so sorry, this is such bad news” –> “????”

Don’t give up, you’ve got this” –> “????”

You’re so fake” –> “???????”

A picture (emoji) speaks a thousand words, true enough. As users on social media are increasingly visual, not many of us have that attention span for long captions or comments hence, emojis are the perfect substitute to express what we feel in the easiest way possible. Just look at all the emojis in the comment section of these influencers!

Here are just some examples of emojis in comments of Instagram posts, where followers express their own excitement, happiness, and opinions with their favorite personality on social media. Emojis are a such a big deal that they even have their own celebration day on 17th July! ?

However, as with many things, emojis can be misused to convey hate and insult. One example is the snake and chicken emoji which used to mean nothing more than just the usual animal but has now become a symbol of hate and insult. The whole episode actually started off with users spamming Taylor Swift’s Instagram posts with a series of snake emojis. Read more about how it began here! OPPURE CONTINUA A LEGGERE L’ARTICOLO QUI

Paolo Brambilla Avatar

Paolo Brambilla

Consigliere Ordine dei Giornalisti di Lombardia. PhD, MBA, CPA, MD

Paolo Brambilla, bocconiano, ha seguito il mondo economico-finanziario per molti anni. Giornalista pubblicista dal 1993. Direttore responsabile di LMF La Mia Finanza Sostenibile. Direttore responsabile di Trendiest Media Agenzia di stampa e Consigliere dell'Ordine dei Giornalisti di Lombardia, scrive di finanza, cultura e innovazione digitale su varie testate. Rotariano, è stato Assistente del Governatore del Distretto 2041 e tuttora é un membro di Spicco del Rotary Milano 2041.

Areas of Expertise: Digital Marketing, SEO, Content Strategy, Crypto, Blockchain, Fintech, Finance, Web3, Metaverse, Digital Content, Journalism, Branded Content, Digital Transformation, AI Strategy, Digital Publishing, DeFi, Tokenomics, Growth Hacking, Online Reputation Management, Emerging Tech Trends, Business Development, Media Relations, Editorial Management.
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